obama effect - The Pringle

The Obama Effect – Online Marketing

Posted by on January 24, 2009 in Social Media

I’m sure everyone by now knows what an effect the 44th President of the United States, Barack Obama, has had across the globe. The “Yes We Can” attitude and his amazing ability to give hope and positivity to all those through his speeches had not been the only impact he has had on the world so far.

The online industry saw politicians enter the online realm with the race for presidency, starting with YouTube last year. But that was just the start, from MySpace and Facebook, Paid Search and Viral, right through to Twitter, Obama embraced the power of the online community to spread his message in one of the most successful online marketing campaigns i have yet seen.