Google - The Pringle

Google Analytics – creating multiple goals

Posted by on April 21, 2009 in Analytics

For many Google Analytics professionals this may be fairly straight forward, however many people using analytics on occasion require more than 4 goals for the website profile they are currently tracking.

The answer is very simple, a website profile is exactly that, it is a profile for a website. Need more than 4 analytics goals for a website? The solution, simply create a duplicate website profile for you site.

Login to your Google Analytics account, select your analytics account where the website you are currently tracking is located. Remember that analytics accounts contain website profiles. The analytics account dashboard will then display the website profiles that are associated with the selected analytics account and it is from here that you are able to create additional website profiles, setup goal tracking and manage filters.

2009 has started – so much happening

Posted by on January 15, 2009 in Business

It’s 2009 and for many South Africans back on the 5th, the catchup began while at the same time being fairly relaxed while the rest of the world started slowly drifting back from their time off.

The year kicked off with the fun Nerdies 09 awards, which i’m sure everyone’s twitter feeds went crazy with nominees and updates.

Surprisingly enough the reports coming in on the holiday season showed that the recession did not affect online retail as much as anyone would expect, with Hitwise reporting increases in online traffic and spend in the UK. As from today, IMRG reports and increase in 14.2% for online retail for the December 2008 period. Seems the recession had less effect on online holiday shopping as people would have expected. I can agree with that, being the unfortunate one to have to dive into the shops on Christmas eve, where there seemed to be more people shopping than i’ve ever seen in my life (South Africa that is).

Search market share facts and figures 2008

Posted by on October 15, 2008 in Search Engine Marketing

I have my moments when i end up on a hunt, trawling through the SERPS to find figures or statistics on search engine market shares or even research completed on how search user behaviour has changed. 2008 has seen alot of changes compared to previous years, we know Big G leads the pack, and others follow suit, however it’s been a very interesting hunt the last week or 2, surprised that you cannot find some of the information i stumbled upon in 1 central point, post, article or whitepaper online.

Google UK

Google dominates within the UK market, by March 2008 Google was leading with 74% market share, which has climbed since last year up from over 65%. Now currently close to almost 80% of the market share within the UK.