It’s 2009 and for many South Africans back on the 5th, the catchup began while at the same time being fairly relaxed while the rest of the world started slowly drifting back from their time off.
The year kicked off with the fun Nerdies 09 awards, which i’m sure everyone’s twitter feeds went crazy with nominees and updates.
Surprisingly enough the reports coming in on the holiday season showed that the recession did not affect online retail as much as anyone would expect, with Hitwise reporting increases in online traffic and spend in the UK. As from today, IMRG reports and increase in 14.2% for online retail for the December 2008 period. Seems the recession had less effect on online holiday shopping as people would have expected. I can agree with that, being the unfortunate one to have to dive into the shops on Christmas eve, where there seemed to be more people shopping than i’ve ever seen in my life (South Africa that is).
I’m sure by now everyone has heard of some friend or business that has had a hard time recently with the global financial crisis, it is on everyones mind at some point or other (i bet it is at every payday at least when bills need to be paid).
In September this year i was appointed Director of Search for MediaVision, great step up the corporate ladder after all the long hours and hard work, yet within 2 weeks in this role 1 or 2 large UK clients decided to play it safe with their finances, cutting down costs and as you would expect the marketing budget is the first to go.