January 2012

Google Analytics 1 visit 00.00.00 avg time on site, 100% bounce rate

Posted by on January 23, 2012 in Analytics

Find the annoying 1 visit, no time on site and 100% bounce rate visits in Google Analytics? Frustrating seeing 1 visit, but there is no time? Not possible right?

Don’t panic, it is an actual visit. Yes, the visitor did leave after viewing 1 page. Keep in mind, that Google Analytics works with sessions. So if a visitor does not view an additional page on the site, Google Analytics will not have data on how long the visitor viewed the initial page. It won’t be able to pass the initial pageview data to the script on the following page.

Time to look at other metrics than fixate on avg time on site for a single visit.