June 2008

Training and education in the SEM industry

Posted by on June 18, 2008 in Search Engine Marketing

I took a look from an “out of the box” perspective the other day, after explaining to a collegue the possible reasons for a website’s homepage to not have been crawled or indexed by Google, i just realised how the market has changed since i first started.

Initially just a writer for the company, and listening to my boss in the UK office explaining SEO back then for employment/recruitment industry was rather frustrating at the time, not being able to understand why and how it worked. The goal was to know what he knew, and to then know even more and be a key asset to the company in the future (personally i would be great and possibly a leader in the industry someday). Now it’s only been over 2 years, but the conversation i had made me think of what “newbie’s” to SEM get “thrown” in front of their screens when doing research compared to a few years ago when i was reading and learning.